Profile PictureSandy McMaster

I got the work of being a real estate agent wrong for over a decade. I almost left the business. I struggled to meet my financial and professional goals year after year. Then, as if someone turned the key - I was unlocked. When I challenged industry norms, I more than doubled my business in one year. The next year? Same. All by trading “do more, be more” for an identity-based business model. I’m still helping people in the Washington, DC/Northern VA area buy and sell residential real estate, but I’m doing it differently, and it feels - right. The truth? There’s more than one way to practice real estate. Identity-based real estate is simply an option. One that didn’t exist until now. I want you to examine the industry with a new lens, know your options, and make choices. Even if that means you consider this model and dismiss it. That’s OK. It means you made the right choice for you, and I’m all for authentic agents building businesses they love. I’m rooting for you.

The 6 Stages of Identity-Based Real Estate

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